Tuesday, August 26, 2008
I'm not talking personally, I'm talking industry wise. I'm not picking on any industry in particular but it seems that unless your "GREEN" right now, you aren't innovating.
So I'll ask again, where have we gone wrong? Or better yet, did we go wrong?
I don' get it. Consumers are demanding new products, new approaches to the same, lower cost items, more efficient products, better emotional connections, and the list goes on. With the habits of consumers changing in such a big way, why aren't we innovating more? Have we become afraid of risk? I can't see how too much risk would impair innovation with the cost of developing something being so low.
So other than green tech, how do you see companies innovating for the consumer?
Monday, August 4, 2008
First and foremost, a “next generation Wii platform” just doesn’t sound right. It is already a game changer (Casual Games Market) and has put a lot of pressure on Sony and Microsoft to compete.
I can only imagine what will be in the next version. Maybe a full body motion suit that interacts with the game? Whatever it will be, it’s going to be interesting.
Now to the quote:
Satoru Iwata, Wii platform president says, “We only turn something into a product after it’s been thoroughly vetted INSIDE the company”.
I don’t care what anyone says, this is rule number 1. Inventing products that you do not use yourself is stupid. I posted earlier about pricing products you don’t use and I think this fits the same bill. If you aren’t using your own products, how do you know how good or bad they are? How do you know what price to set when you don’t understand its value to YOU?
If this is how Nintendo approaches product creation, I would have to say it is a good reason why they have been able to take a lead in the console space so quickly.
They are their own customers.