Well, what is failure? Google defines it as:
- an act that fails; "his failure to pass the test"
- an event that does not accomplish its intended purpose; "the surprise party was a complete failure"
How does this tie into business and technology? Look at the worldwide numbers noted in Alan Moore’s Communities Dominate Brands blog post, “Putting 2.7 billion in context: Mobile phone users”:
- The Car - 800M
- Telephone - 1.3B
- TV - 1.5B
- CREDIT CARDS - 1.4B
- PC - 850M
- INTERNET - 1.1B
- MOBILE PHONES - 2.7B
This brings me back to my initial question, “have you ever rushed toward failure”? When developing services for the next generation, we should embrace “failure” as an option because any idea on the distribution channels we have today has the possibility to reach lots of consumers.