Not that many people are watching TV nowadays but if you are, pay attention to the commercials played. Why would anyone want to do that? Well, if you do view, you will see how commercials have changed in their look and feel. Company logos have “reflections”, some share iPhone music, but mostly what I see are products being advertised using 2.0 practices. The most noticeable ones are Pepsi and the NFL.
The second wave of the web has transformed businesses, it’s apparent. Companies are selling and promoting their products much differently than they did 5 years ago. Social media has had a significant impact on marketing and the way people interact with a product. Who doesn’t have a blog? BK is using “Punkd” to show how consumer react when they are told the Whopper is no longer on the menu.
When a blue chip company like Pepsi changes their advertising to reflect the new web, we have reached a point of no return. Advertising will continue to be shaped using social media and how users interact with the new web but most importantly, it means the new web is here and nothing going forward will be the same.
Mindsets have changed.