Wednesday, June 4, 2008
Decisions made by non-users
I heard a speaker say one time that if you were over 35, you had no clue how to handle the demands of the next generation technology user.
I couldn't agree more and I am north of 35, albeit just by a tiny bit.
If a "leader" who is making decisions that effect the end-user (the CUSTOMER) isn't using the technology like the customer (texting, consuming video, using a converged mobile device, sharing via their social network, using web applications, and/or active in some form of community) I don't think they should be making decisions regarding how to charge for services.
If you aren't using the technologies you're customers purchase from you, then how can you appropriately understand it? If you don't understand it, you shouldn't be allowed to make decisions regarding it.