Did we go wrong somewhere? Have we forgotten what its like to innovate?
I'm not talking personally, I'm talking industry wise. I'm not picking on any industry in particular but it seems that unless your "GREEN" right now, you aren't innovating.
So I'll ask again, where have we gone wrong? Or better yet, did we go wrong?
I don' get it. Consumers are demanding new products, new approaches to the same, lower cost items, more efficient products, better emotional connections, and the list goes on. With the habits of consumers changing in such a big way, why aren't we innovating more? Have we become afraid of risk? I can't see how too much risk would impair innovation with the cost of developing something being so low.
So other than green tech, how do you see companies innovating for the consumer?