No Femto Needed? Who said that!

Just finished commenting on Jeff Pulver's post, No Femto Cells needed in my home. WiFi UMA works just fine.

I don't agree with his take on not needing femto in the home. I would have made a different purchase decision.

5tacos

Here I am

Where have I been??

My last post asks the same question but it has nothing to do with location but more with attention.

I haven't posted in two months, which is completely outrageous. All I can say is "busy is an understatement". I can't even start to nail down where all of my attention has gone.

I'm making a commitment to get back up on the horse. It's not that writing has become an issue, it's just I have so many projects in the air that blogging sort of got prioritized down. It doesn't help that my business building activities have increased. There will be more of that coming soon.

For now though, I just want to say hello again and sorry for taking so long to post.

Where in the world is Phive Tacos?

I wish I knew sometimes...jeeze I'm busy.

Will post after I get through this tunnel.

5tacos

Do you see what Google sees?

Google gets its cable.

With all the purchasing of dark fiber, moving into the comms space, open network for Android, mobile advertising, and on and on and on...it makes me wonder what they see.

Whenever Google does something, there is a reason for it. I'd like to think this is them broadening their reach, again, in order to retain all the value in providing the worlds information to us.

They will own the entire internet experience conversation.

5tacos

They are stumped! That stumps me.

I’ve been thinking about Mike Masnick’s “Companies baffled by iPhone Success" post all weekend long. How does a panel of experts get stumped by the iPhone? Can anyone verify if any of them had an iPhone? I bet you none did and that’s probably why they don’t understand it, they aren’t active users.

All you need to understand about the iPhone is what it gives to the end user. I could rattle off the video, pictures, internet and/or telephone options but that’s not what I’m referring to. Had they had one they would have seen firsthand what I feel is the most important item the iPhone delivers the end user; a similar PC based web experience.

It’s the full version web in your hand. Your online life now goes wherever you go and how you experience that online life at your desk or home is no different on your mobile device. This is exactly why the mobile web is in an explosion right now. It’s so hot; it surprised the king almighty, Google.

The consumer web experience is changing and devices like the iPhone only speed up the inevitable.

5tacos

Change...

Not that many people are watching TV nowadays but if you are, pay attention to the commercials played. Why would anyone want to do that? Well, if you do view, you will see how commercials have changed in their look and feel. Company logos have “reflections”, some share iPhone music, but mostly what I see are products being advertised using 2.0 practices. The most noticeable ones are Pepsi and the NFL.

The second wave of the web has transformed businesses, it’s apparent. Companies are selling and promoting their products much differently than they did 5 years ago. Social media has had a significant impact on marketing and the way people interact with a product. Who doesn’t have a blog? BK is using “Punkd” to show how consumer react when they are told the Whopper is no longer on the menu.

When a blue chip company like Pepsi changes their advertising to reflect the new web, we have reached a point of no return. Advertising will continue to be shaped using social media and how users interact with the new web but most importantly, it means the new web is here and nothing going forward will be the same.

Mindsets have changed.

5tacos

Develop for Everyone

When you envision your products and who will use them, do you take into account how much technology your users may have at their disposal? Are you relying on social networks to carry the brunt of your “marketing” efforts? These questions came to mind when I was at the Web Innovator’s Group Small Dinner, “The Secrets of Social Network Platforms” last week.

As I heard TripAdvisor and Stylefeeder talk about “initial user reactions”, “fun vs. utility”, and “growing users”; I started to wonder if this data could be skewed, seeing that most of their marketing efforts were targeted at Facebook users.

Social network users are not average technology users, I believe them to be medium to high tech users; those with mobile phones, mobile web access, heavy texters, who use multiple web applications and most importantly, have an ear to new products as they are discussed within a social network.

If you are using social networks to carry most of your product message and are only creating products that require users to have a heavy technology understanding, aren’t you leaving out potential users?

When you are creating your next product, don’t leave out those who are unfamiliar with social networking or technology. Create products that you and your mom use because when you build for everyone, it only increases the chances your product will reach critical mass sooner vs. later.

What kinds of products do you think could/would accomplish this?

5tacos